Jammin’ Jars Q&A with Push Gaming Art Director
“We always look to create something different for our players to enjoy, and that’s not only when it comes to game mechanics, but in our creative concepts too”
Push Gaming is known to be one of the most unique game developers. Now that the company has confirmed the launch Jammin’ Jars 2 in June this year, it is time to revisit the original slot and ask the experts about the effort that went into the development process. After all, Jammin’ Jars turned out to be one of the most popular releases of the last decade!
To tell us about the inspiration behind the game and the creative process, please see the Q&A with the Art Director, Kajal Verma, including some exclusive images of the early concepts.
Recommended Push Gaming slot sites.
Get 20 free spins on selected popular games when you register. Deposit €20 or more and get a 100% match bonus up to €300 and 100 free spins over 10 days. Free spin values for the Wheelz Welcome Bonus are worth between €0,10 and €0,25. Bonus wagering requirement: 35x bonus. Live Casino titles contribute 50% towards wagering requirements. New 18+ customers only. Full T&C apply.
Deposit £/€/$10 or more and get a 100% match bonus up to £/€/$200, Freeroll tickets to play in up to 12 different Freeroll Battles per day for a period of 7 days and 11 Extra Spins in Starburst or Rook’s Revenge (if NetEnt not available). All Extra Spins are wager free. Match bonus wagering requirement: 35x your winnings. No max cashout limit. Time and game weighting limits apply. New 18+ customers only. Play responsibly. Full T&C apply.
Jammin’ Jars has been an exceptional release for Push Gaming. Could you tell us a bit about where the idea for the game came from, and how this came to life through the art?
Kajal Verma (KV): It certainly has! Little did we know that it would turn out to be such a sensational hit when we started working on it, and it’s been immensely rewarding to see how well it’s been received.
When we first started the art process, our initial focus was always on fruits, as we wanted to create something playful. The use of fruits also allowed for a good variety of symbols, and tend to be quite popular with players, particularly after the huge success of popular match mobile games at the time, which were part of our initial inspiration.
As the research process developed further, we started to experiment with jam jars. The different shapes and sizes for these, seemed to naturally complement the variety of colours that we wanted to incorporate throughout the game.
When the creative reached a more advanced stage, we then wanted to challenge ourselves even further, by adding our unique twist on a popular fruit-themed game. Those who are familiar with our titles, will know that we always look to create something different for our players to enjoy, and that’s not only when it comes to game mechanics, but in our creative concepts too.
We were set on giving a modern twist to the game, but one that also created a narrative of fun and excitement. After several iterations, the disco theme came to life, and we couldn’t be happier with it. We think that this really brought an edge to the game, and gave it that funky-fresh feeling that so many players still love till today.
What was the art process like from inception to completion? Was the vision clear from the very start, or did the concept evolve along the way? If so, how?
(KV): We believe it’s extremely important to brainstorm and experiment thoroughly throughout any creative process in order to bring out the very best ideas. This generally means that we start our work with a more open approach, and not with ideas that are immediately set in stone.
That being said, we were set on a cluster game from the beginning as we had seen how well players took on to this. With this in mind, we felt that using fruits as well as jars – along with the variety they bring – seemed to work well and be a natural fit for this style of game.
At the start of our creative experimentation, we actually went down a very different route and tested out pastel-coloured fruits in an orchard setting. So this was definitely a lot more mellow than what we actually ended up with!
The switch over to the high-energy disco theme came about when we were trying to think outside the box and really do something original and innovative as we always strive to do.
The jar symbol is truly iconic. Is there a story to this character and how it was developed to fit with the rest of the game?
(KV): We really love our jar symbol and are really pleased to see how well players have taken on to it.
We had started out by experimenting with various types of jars at once, but then decided to narrow it down to just one jar to be even more impactful. Due to the game narrative, we always envisioned this symbol to be a standout one, so we set out to make it the star of the show by characterising it immediately.
We wanted to create a high-energy jar that would bring about a positive vibe, and playfulness for players to connect with throughout the game. In order to achieve this, we had to work hand-in-hand with our animators and sound to really bring this feeling across and are thrilled with how this turned out, and how much everyone loves this eye-catching jar.
The original interview was done by Japanese Casino Review.